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Marketing management, student value edition 15th edition. Marketing management is one of the famous book for mba students. As we all know that dr philip kotler is the marketing guru. Though marketing is talked and discussed in business terms today, its origin goes back to the ancient civilisation when man used symbols, signs and material artefacts to. Marketing deals with identifying and meeting human and social needs. It contains new and updated tools and methods of marketing businesses. Marketing management i about the tutorial marketing management is an organizational discipline, which deals with the practical application of marketing orientation, techniques and methods in enterprises and organizations and with the management of a companys marketing.
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